MFE

attention by design

Professor of Technical & Professional Communication ·
East Carolina University

Michelle F. Eble

I study how communication is designed: what it asks people to notice, whom it serves, and whom it leaves out. That question runs through my research, my teaching, and the leadership work I do at ECU.

Current leadership

Where I lead at ECU

Graduate education

PhD Program Coordinator

I coordinate ECU’s PhD in Rhetoric, Writing, and Professional Communication, supporting doctoral students from admission through the dissertation and building a program where mentoring is part of the design.

Research ethics

Chair, Behavioral & Social Sciences IRB

Since 2012 I have chaired ECU’s Behavioral and Social Sciences Institutional Review Board, helping researchers across disciplines design studies that protect participants as digital and AI-assisted methods change what research looks like.

Faculty development

Faculty Fellow, Office for Faculty Excellence

As a Faculty Fellow and a member of ECU’s AI Strategy Taskforce, I help colleagues across campus rethink teaching and assessment for generative AI, with AI literacy built into how we teach.

New · Second edition · Routledge, 2026

Primary Research and Writing: People, Places, and Spaces

Our textbook teaches the writing process through archival and primary research through curiosity and community engagement: interviews, fieldwork, observation, and the archive itself. The second edition adds new readings and student examples, expanded “Profile of a Primary Researcher” and “Communities in Context” sections, guidance on using generative AI in research, and multimodal ways to share what students find.

Also in progress

Current projects

AI literacy

Navigating AI & Charting a Path

Two AI literacy courses in development at ECU, built around the practices and expectations for grounded in rhetorical situation theory.

Career readiness

MLA Pathways Grant

Co-PI with Erin Clark on career-readiness work for ECU’s online BS in Professional Writing and Information Design, connecting humanities and rhetorical training to workplace-technology careers in Eastern North Carolina.

Community Engagement

Technical Rhetorics Innovation Lab

More information coming soon.

Connect

Find my full profile

My complete bio, publications, and current CV are on my ECU faculty page. For professional updates, or to talk about a collaboration, find me on LinkedIn.

Department of English · East Carolina University · Greenville, North Carolina